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AF FOUNDATION

The AF Foundation, set up by Andrew and Rachael Flintoff, is a children’s charity raising funds to build, develop and improve Child Rehabilitation & Physiotherapy Units throughout the UK. Keeping it in the family, Holly, Andrew and Rachael's 4 year old daughter draw the kiddy illustrations that stem the backbone of the identities aesthetic and tone. And to grow a consistent brand presence, the logo was designed to align with Freddie’s AF master brand seamlessly.